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Leo Cheung | UX & Product Design Lead

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Current role Senior Product Designer @ Loopio

Hi! I'm Leo, and I'm a versatile UX generalist and end-to-end senior/lead product designer with over 15 years of agency, in-house and freelance experience. Last 5+ years specialising in B2B SaaS product design.

Currently based in Toronto, Canada. Contact me.

More about me

Projects

  • B2B SaaS

    Designing a new product feature

    End-to-end user-centred design process from discovery through to delivery

    Read case study
  • B2B SaaS

    Designing a brand new SaaS product

    From idea to design sprint, through to production and beyond

    Read case study
  • Agency Work - Banking

    ATM Machine

    Defining 40+ user journeys for an international bank's global rollout of new ATM machine experience

    Read case study
  • Agency Work - Telecoms

    Social Network

    Improving user experience and engagement for a telecoms company's internal social network

    Read case study
  • B2B SaaS

    From 0 to 1 - Researching what to build next

    Discovery via concept testing and UX field research

    Read case study
  • Agency Work - Insurance

    Quick Quote Experience

    Boosting trust and optimising conversion rates for insurance company form

    Read case study
  • B2B SaaS

    Measuring UX

    Using HEART framework, and regular cadence of user interviews to measure, test and inform UX

    Read case study

Clients I've Worked With

  • HSBC logo
  • Dewalt logo
  • Nokia logo
  • VDM logo
  • Guide DOgs logo
  • Stanley logo
  • Legal and General logo
  • FAB logo
  • LLoyds logo
  • Black n Decker logo
  • Aegean logo
  • BAT logo
  • Fiskars logo
  • John Lewis logo
  • Email me
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